AI Growth Sprint
Fixed price · 30 days
- Marketing and AI audit
- 90-day growth plan
- Two AI workflows built and handed off
Best for: teams that want a plan and a quick win before committing. How the AI side works →
Fractional CMO / Appleton, WI & remote
Senior marketingleadership,multiplied by ai
I run your marketing like a full-time CMO, part-time, and build the AI systems that let a small team ship like a big one.
The strategy
Scale
A senior CMO who sets direction, owns the plan and holds the numbers.
The engine
ai systems
Workflows that draft, research, report and follow up, so your team stops doing it by hand.
The result
scaile
Growth that doesn't wait on the next hire.
Is this you?
You need a fractional CMO when…
Most of the companies I work with have outgrown "we'll figure out marketing" but aren't ready for a $250k executive hire. New to the idea? Here's what a fractional CMO actually does.
- Marketing is a to-do list, not a planLots of activity, no clear line from spend to pipeline.
- The founder is still the marketing departmentEvery campaign waits on you, so none of them ship on time.
- You tried an agencyThey did tasks. Nobody owned the outcome.
- You know AI matters, but not whereA dozen tools, no workflow, and a team that isn't sure what's allowed.
- You're about to hireYou want the strategy set before you spend on headcount.
- Growth stalled after the early winsReferrals got you here. They won't get you to the next stage.
Guy Miotke
100 W College Ave, Floor 3 · Appleton, WIMeet your CMO
One accountable leader. No handoffs.
When you hire Scaile, you get me. I sit in your leadership meetings, own the marketing plan, manage the people and vendors doing the work, and report on the numbers that matter to you.
The difference is how the work gets done. Everything I build comes with AI workflows your team keeps after I leave: content pipelines, lead follow-up, reporting that writes itself.
The math
Why fractional beats the alternatives
| Full-time CMO | Agency | Scaile | |
|---|---|---|---|
| Owns the outcome | Yes | Owns tasks, not results | Yes, it's on me |
| Cost | $100k–$400k+/yr + equity | Retainer + markup on work | A fraction of a full-time hire |
| Time to impact | 3–6 months to hire, then ramp | Weeks, inside their process | Plan in 30 days |
| AI built into the work | Depends on the hire | Often used for their margin | Built for your team to keep |
| Commitment | Long-term hire | Annual contracts | Month-to-month after 90 days |
Ways to work together
Three ways in. Pick the one that fits.
Fractional CMO
Monthly · 1–2 days a week
- Owns strategy, budget and the team
- Weekly leadership check-ins
- AI systems rolled out across marketing
- Board-ready monthly reporting
Best for: $2M–$50M companies without a senior marketer. Fractional CMO services →
Advisor
Monthly · 2 sessions a month
- Strategy sessions with you or your marketer
- Plan and campaign reviews
- AI tool and vendor guidance
Best for: teams with a marketer who needs a senior sounding board. Marketing strategy consulting →
The operating rhythm
What working with me looks like
Day 1–30Diagnose and planAudit, customer interviews, a 90-day plan you sign off on.
WeeklyLeadership check-in30 minutes on progress, blockers and next priorities.
MonthlyNumbers reviewPipeline, spend and results in one page, drafted by AI and checked by me.
QuarterlyReset the planDouble down on what worked. Cut what didn't.
The Scale Check
Are you ready to scale?
Tick what's true for your business today. Your score shows where a fractional CMO would make the biggest difference first.
Want evidence instead of a quiz? Scan your website free and see whether your marketing can be traced to leads.
Your score
0 of 6: tick a few to see your result.
Tick what applies. Nothing is sent anywhere.Questions
Straight answers
What does a fractional CMO actually do?
The same job as a full-time CMO (strategy, budget, team, results) for a set number of days a week. I join your leadership meetings and own the marketing number.
Do you do the work, or just the strategy?
Both. I set the plan, manage the people and vendors doing the work, and build AI workflows so more of it gets done in-house.
What does the AI part look like in practice?
Practical systems your team uses every week: first drafts of content, lead research and follow-up, reporting and meeting notes. Nothing that puts your brand voice or customer data at risk without a human check.
How long do engagements last?
Most start with a 30-day sprint or a 90-day commitment, then run month to month. When you're ready to hire a full-time leader, I help you hire and hand off.
Do you only work in Wisconsin?
No. I'm based in Appleton and meet local clients in person. Most engagements run remotely across the US.
Next step
Let's find your scale point.
30 minutes, no pitch deck. We'll look at where growth is stuck and whether a fractional CMO is the right fix.